Designed to meet
your objectives by bringing the people that want to
do business with you!
1.
A
total marketing and business development campaign spanning
6 months
2.
A neutral platform
for you to take your message directly to your target
audience
3.
An opportunity
to tap into an extensive media network to expand your
message to the audience that matters
The CDMC team has an extensive network of media partners,
government and associations and industry bodies who we work
with closely to ensure full and accurate coverage of our target
market for any individual event. Our in-depth knowledge and
extensive experience in this specific industry will ensure
that the conference is designed specifically to the target
audience.
Our extensive and focused database system amounting to over
10,000 top industry names will ensure that our event
reaches to the right people. We pride ourselves on the quality
of our events and the professionalism of our marketing.
The
marketing campaign will start now and consist of the
following:
Direct mailings
We will send specially designed
and scripted invitation letters to over 10,000 potential
delegates in the gas markets globally.
Monthly e-mail
updates
Our database marketing team will
provide updated information on the event such as new
headline speakers or sponsors on a regular basis every
month to more than 5,000 emails of senior industry leaders.
Adverts and editorial
in key industry publications
We partner with leading magazines,
publications in the gas industry and leading comprehensive
media to further expand our reach to relevant audiences
beyond our regular contacts.
Cross marketing
with other industry events
We will cross-market with these
other events through banner advertising and on-site
promotion.
Public relations
A series of PR activities before,
during and after the event will be used to inform the
regional and international press to maximize press attendance
at and reporting on the event
Endorsing associations
We will invite our partners which
are from the most respected endorsing organizations
and government departments to actively participate fully
in the event. Such strategic alliances allows us to
leverage on benefits such as helping us promote and
distribute event material directly to their subsidiaries
and members, thus maximizing attendance.
Joint marketing
with sponsors and exhibitors
This activity allows us to advertise
the event to our sponsors' potential or existing clients.
As part of our belief in maximizing the dollar value
for our sponsors, we offer discounted registration rates
to sponsors lists of clients.
Fax marketing
This is an immediate and targeted
method of increasing awareness about the event, in which
the conference brochures are faxed out to approximately
5,000 targeted individuals.
Direct telesales
CDMC will utilize highly trained
dedicated telesales professionals to reach our extensive
database of leading industry professionals.
